Last Updated: September 3, 2024

Diemond Star (“Diemond Star,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or use www.diemondstar.com, purchase our products, contact us, subscribe to our communications, or otherwise interact with Diemond Star.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information that you voluntarily provide to us, information that is automatically collected when you use our website, and information we receive from third-party service providers.

Information You Provide to Us

Depending on how you interact with Diemond Star, we may collect information such as:

Name
Email address
Mailing, billing, and shipping address
Telephone number
Account login information, if you create an account
Order and purchase information
Products purchased or considered
Information you provide when contacting us
Information submitted through wholesale, dealer, school, or business inquiries
Information you provide when subscribing to newsletters or promotional communications
Information you provide when participating in promotions, contests, surveys, or other activities
Any other information you voluntarily submit to us
Payment Information

When you purchase products from Diemond Star, payment information may be collected and processed by third-party payment processors. Depending on the payment method and services used on our website, your payment information may be transmitted directly to the applicable payment processor.

Diemond Star does not intentionally collect or store your full credit or debit card number unless specifically stated at the time of collection. Payment information is handled in accordance with the applicable payment processor's privacy and security practices.

Information Collected Automatically

When you visit our website, certain information may automatically be collected, including:

IP address
Browser type and version
Device type
Operating system
Pages visited
Referring website or page
Date and time of your visit
Website interactions
Approximate geographic information
Cookies and similar technologies
Other technical and usage information

This information helps us operate, maintain, secure, and improve our website and understand how visitors use our services.

2. How We Use Your Information

Diemond Star may use personal information for legitimate business purposes, including to:

Process and fulfill orders
Process payments
Ship products
Provide customer service
Respond to questions, requests, and inquiries
Communicate with you regarding your orders or account
Provide information about our products and services
Send newsletters and promotional communications when permitted by law
Maintain and improve our website
Understand website usage and customer preferences
Monitor and improve website performance
Detect, prevent, and investigate fraud, abuse, and security incidents
Maintain business and transaction records
Comply with applicable laws and legal obligations
Enforce our agreements and protect our rights, property, and users

We will not use personal information for purposes materially different from those described in this Privacy Policy without providing any notices or obtaining any consent required by applicable law.

3. Cookies and Website Analytics

Our website may use cookies, pixels, tags, and similar technologies to provide website functionality, remember preferences, analyze website traffic, understand how visitors interact with our website, and support marketing or advertising activities.

We may use Google Analytics and other third-party analytics services to help us understand how visitors use our website. Google Analytics may collect information such as website interactions, browser and device information, approximate geographic information, and identifiers associated with cookies or similar technologies.

Google requires websites using Google Analytics to disclose the use of Google Analytics and how data is collected and processed. Google Analytics also provides controls for managing certain analytics and advertising-related data.

You may be able to control cookies through your web browser settings. Disabling certain cookies may affect the functionality of portions of our website.

4. How We Share Information

Diemond Star does not sell or rent your personal information to third parties for their own direct marketing purposes.

We may share personal information with trusted third parties when necessary to operate our business and provide services to you.

These parties may include:

E-commerce and website service providers
Payment processors
Shipping and delivery providers
Email and marketing service providers
Website analytics providers
Advertising and marketing providers
Customer service providers
Information technology and security providers
Professional advisors, such as accountants, attorneys, and insurers
Government authorities or law enforcement when required by law
Other service providers that perform services on our behalf

These service providers are permitted to use personal information only as reasonably necessary to provide services to Diemond Star or as otherwise permitted by applicable law.

We may also disclose information when we believe disclosure is necessary to comply with a legal obligation, court order, subpoena, governmental request, protect the rights or safety of Diemond Star or others, investigate fraud or security issues, or enforce our agreements.

If Diemond Star is involved in a merger, acquisition, financing, sale of assets, reorganization, bankruptcy, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

5. Wholesale and School Customers

Diemond Star sells products directly to consumers as well as to retailers, dealers, schools, educational institutions, and other organizations.

When you contact us or conduct business with us on behalf of a retailer, school, educational institution, or other organization, we may collect business-related contact information such as your name, job title, school or organization name, email address, telephone number, billing information, shipping information, and other information necessary to establish and maintain the business relationship.

We use this information to respond to inquiries, process orders, provide customer service, communicate regarding accounts and orders, and manage our business relationships.

6. Marketing Communications

If you choose to subscribe to Diemond Star newsletters, promotional emails, text messages, or other marketing communications, we may use your contact information to send you information about products, promotions, new releases, special offers, or other Diemond Star news.

You may unsubscribe from promotional emails by following the unsubscribe instructions included in the email.

If you receive promotional text messages from us, you may opt out by following the instructions provided in the applicable message.

 

Message frequency may vary. Message and data rates may apply depending on your mobile carrier and plan.

You may opt out of marketing text messages at any time by following the instructions provided in the applicable text message, such as replying STOP.

After you opt out, you may receive a final confirmation message, and no additional marketing messages will be sent unless you provide a new consent.

Please note that even if you opt out of promotional communications, we may continue to send you non-promotional communications that are necessary to complete or support a transaction, such as order confirmations, shipping updates, account notices, or other service-related communications.

7. Social Media and Third-Party Features

Our website or communications may contain links to or integrations with third-party websites, social media platforms, widgets, or other services.

These third parties may collect information about your interaction with their features, including information such as your IP address, browser information, or the page you are visiting.

Your interactions with third-party websites, social media platforms, and services are governed by the privacy policies and terms of those third parties. Diemond Star is not responsible for the privacy practices of third-party websites or services.

8. User-Generated Content

From time to time, Diemond Star may invite customers, musicians, educators, retailers, or other users to submit photographs, videos, reviews, testimonials, comments, or other content.

If you voluntarily submit content to Diemond Star through a website submission, social media campaign, hashtag campaign, contest, or similar promotion, we may use that content in accordance with the terms presented to you at the time of submission.

If no separate terms are presented, you grant Diemond Star a non-exclusive, worldwide, royalty-free license to reproduce, display, publish, distribute, and use the submitted content for Diemond Star's marketing, advertising, promotional, and business purposes, subject to applicable law.

You should not submit content that you do not have the right to provide to us.

9. Data Security

Diemond Star takes reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, use, alteration, or disclosure.

We use third-party service providers and technology platforms that may maintain and process information on our behalf. Sensitive information transmitted through our website may be protected using encryption technologies such as Secure Sockets Layer (SSL) or Transport Layer Security (TLS), where supported.

However, no method of transmitting information over the internet or storing information electronically is completely secure. Therefore, we cannot guarantee absolute security.

10. Data Retention

We retain personal information for as long as reasonably necessary to provide our products and services, fulfill orders, maintain business and transaction records, provide customer support, comply with legal and tax obligations, resolve disputes, prevent fraud, enforce our agreements, and otherwise fulfill legitimate business purposes.

The length of time we retain information varies depending on the type of information and the reason it was collected.

11. Children's Privacy

Diemond Star's website is not directed toward children under the age of 13, and we do not knowingly collect personal information directly from children under 13.

If we learn that we have inadvertently collected personal information directly from a child under 13 without the appropriate parental consent, we will take reasonable steps to delete the information as required by applicable law.

Parents or guardians who believe that a child has provided personal information to Diemond Star may contact us using the information provided below.

12. Your Privacy Rights

Depending on where you live and applicable law, you may have certain rights concerning your personal information, which may include the right to:

Request access to personal information we maintain about you
Request correction of inaccurate personal information
Request deletion of personal information, subject to applicable exceptions
Request information about how your personal information is collected, used, or disclosed
Opt out of certain marketing communications
Exercise other rights provided by applicable privacy laws

To make a privacy-related request, please contact us at info@diemondstar.com.

We may need to verify your identity before completing certain requests in order to protect your information and prevent unauthorized requests.

We will respond to valid privacy requests within the time required by applicable law.

13. California and Other State Privacy Laws

Certain states have enacted comprehensive consumer privacy laws that may provide residents with additional privacy rights.

Diemond Star will comply with applicable state privacy laws to the extent those laws apply to our business.

If a state privacy law provides you with rights that apply to your personal information, you may contact us at info@diemondstar.com to exercise those rights.

14. International Visitors

Diemond Star is based in Tennessee in the United States. If you access our website from outside the United States, your information may be transferred to, stored in, and processed in the United States or other countries where our service providers operate.

Different countries may have different data protection laws than your country of residence.

If you have questions regarding international privacy rights or the processing of your personal information, please contact us at info@diemondstar.com.

15. Do Not Track

Some web browsers may transmit “Do Not Track” signals. Because there is currently no universally accepted standard for responding to such signals, Diemond Star may not respond to Do Not Track signals unless required by applicable law.

16. Third-Party Websites

Our website may contain links to websites operated by third parties. Those websites are not controlled by Diemond Star.

We encourage you to review the privacy policies of any third-party websites you visit. Diemond Star is not responsible for the privacy practices, content, or security of third-party websites.

17. Unsolicited Communications

If you believe you have received an unsolicited or unwanted email that appears to have been sent by Diemond Star or through a system associated with Diemond Star, please forward the message to info@diemondstar.com so that we can investigate the matter.

18. Changes to This Privacy Policy

Diemond Star may update this Privacy Policy from time to time to reflect changes in our business, website, services, technology, or applicable laws.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy. We encourage you to periodically review this page to remain informed about how we handle personal information.

19. Contact Us

If you have questions, comments, complaints, or requests regarding this Privacy Policy or Diemond Star's privacy practices, please contact us:

Diemond Star
Email: info@diemondstar.com
Website: www.diemondstar.com